Erik Sundelöf

entrepreneur, thinker and Swede

The news of Bhutto’s death reached me…
150 150 eriks

I woke up this morning with around 10 missed calls, 15 SMSs and a truck load of emails about the tragic death and assassination of Benazir Bhutto in Pakistan earlier today Pacific Time. I cannot say I know so much about Pakistani politics, but I do believe that violence is not the right way to go and that it never has been. We need to as a global society understand that only through dialogue we will be able to sustainable move forward into the future.

Too many global issues we have at hand – global warming, the war on terror, the global economy – are now being controlled and their solutions are being directed by a smaller number of people trying to obscure the path to the future. I have said this before that it is not a political statement but a human statement for the future. We all need to realize that the only sustainable way to walk into the future is to start to shape a global society and thereafter behave as such. This is truly not an original thought. Does United Nations and European Union ring a bell? The difference however is that we today via technology can build these borderless friendships if we only learn to embrace our differences and realize that we are very similar when it comes to it. When it comes down to it we want to live a peaceful life, work, eat, have kids sleep and most of all be with friends and family without feeling threatened. This is so simple.

Events such as the assassination of Benazir Bhutto makes me sad not only because of the death of a person, with significance whether you liked the political agenda of her or not, but it also makes me angry because we are letting the bad elements of this world to control and to some extent shape our future. Why do we let them? It shouldn’t be that way. It can change. Call me naive, but I will continue to believe this is the right way.

A friend said it so well: “Sitting here catching up in a pine and aspen grove on the slopes of the Jackson Hole ski resort. Bhutto’s death seems so far away, and so discouraging…”

I agree…

Sitting in the comfortable environment in Palo Alto is also a bit strange as you think back on what is happening around the world right now. However we should all try to find our role here and see how we should influence the future. I believe my role is here now.

Personally and all my friends knows this, I am such a profound believer of the open dialogue and the true freedom of speech. The first step is to embrace the differences with your enemy but you should also always, always look into yourself what you can do, what your part of the issue is. We are all part of a global society and we should start to realize that. Call it butter fly effect, the “pass it forward”-effect, but all our actions have some effect and the best way is to start to reflecting on how our behavior influences other people and if we have the right to do so. When it comes to violence I believe this is such an easy answer – violence never work.

In order for us to move forward here we need a global dialogue between all the world’s citizens about every issues – huge, small, big or just the average everyday issue we face. This is how we will progress as a society and this is what I sincerely believe we can do at http://www.allvoices.com.

Therefore, please help me spread the word as a sincerely believe the only way to move beyond this endless violence is to promote dialogue between citizens across the globe. The future lies in the unedited dialogue between the citizens of the world so let us start this dialogue now.

Very much as I did for the events in Lebanon last summer I thought it would be good to get people around the world and in particular in Pakistan to share their views about what is happening there after the assassination of Bhutto. Please spread the word about the pages below where anyone can contribute their opinions, ask questions or just let the world know how you feel. We will not edit any content at the site so everything is unedited. It is a free, unedited, unmediated forum for everyone to give their side of the story and to tell the rest of the world about events that matter. If you choose to contribute via cellphone (SMS, MMS and email) use the following numbers: +45-609-91-0280; +61-427-22-9537; mms@allvoices.com (for images).

Here is the event page for the tragic death of Benazir where you will find news stories, blogs, first hand accounts, videos and images about the assassination showing you all the angles of the event, please give us yours.
http://www.allvoices.com/benazir-bhutto-is-dead

A page with any content related to Benazir Bhutto including other parts she was part of. Let us know what your feelings are about her and her work.
http://www.allvoices.com/people/Benazir-Bhutto

(A more general presentation of allvoices is found here: http://www.youtube.com/watch?v=VAM1y_Qb9Do )

  • eriks
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The news of Bhutto's death reached me…
150 150 eriks

I woke up this morning with around 10 missed calls, 15 SMSs and a truck load of emails about the tragic death and assassination of Benazir Bhutto in Pakistan earlier today Pacific Time. I cannot say I know so much about Pakistani politics, but I do believe that violence is not the right way to go and that it never has been. We need to as a global society understand that only through dialogue we will be able to sustainable move forward into the future.

Too many global issues we have at hand – global warming, the war on terror, the global economy – are now being controlled and their solutions are being directed by a smaller number of people trying to obscure the path to the future. I have said this before that it is not a political statement but a human statement for the future. We all need to realize that the only sustainable way to walk into the future is to start to shape a global society and thereafter behave as such. This is truly not an original thought. Does United Nations and European Union ring a bell? The difference however is that we today via technology can build these borderless friendships if we only learn to embrace our differences and realize that we are very similar when it comes to it. When it comes down to it we want to live a peaceful life, work, eat, have kids sleep and most of all be with friends and family without feeling threatened. This is so simple.

Events such as the assassination of Benazir Bhutto makes me sad not only because of the death of a person, with significance whether you liked the political agenda of her or not, but it also makes me angry because we are letting the bad elements of this world to control and to some extent shape our future. Why do we let them? It shouldn’t be that way. It can change. Call me naive, but I will continue to believe this is the right way.

A friend said it so well: “Sitting here catching up in a pine and aspen grove on the slopes of the Jackson Hole ski resort. Bhutto’s death seems so far away, and so discouraging…”

I agree…

Sitting in the comfortable environment in Palo Alto is also a bit strange as you think back on what is happening around the world right now. However we should all try to find our role here and see how we should influence the future. I believe my role is here now.

Personally and all my friends knows this, I am such a profound believer of the open dialogue and the true freedom of speech. The first step is to embrace the differences with your enemy but you should also always, always look into yourself what you can do, what your part of the issue is. We are all part of a global society and we should start to realize that. Call it butter fly effect, the “pass it forward”-effect, but all our actions have some effect and the best way is to start to reflecting on how our behavior influences other people and if we have the right to do so. When it comes to violence I believe this is such an easy answer – violence never work.

In order for us to move forward here we need a global dialogue between all the world’s citizens about every issues – huge, small, big or just the average everyday issue we face. This is how we will progress as a society and this is what I sincerely believe we can do at http://www.allvoices.com.

Therefore, please help me spread the word as a sincerely believe the only way to move beyond this endless violence is to promote dialogue between citizens across the globe. The future lies in the unedited dialogue between the citizens of the world so let us start this dialogue now.

Very much as I did for the events in Lebanon last summer I thought it would be good to get people around the world and in particular in Pakistan to share their views about what is happening there after the assassination of Bhutto. Please spread the word about the pages below where anyone can contribute their opinions, ask questions or just let the world know how you feel. We will not edit any content at the site so everything is unedited. It is a free, unedited, unmediated forum for everyone to give their side of the story and to tell the rest of the world about events that matter. If you choose to contribute via cellphone (SMS, MMS and email) use the following numbers: +45-609-91-0280; +61-427-22-9537; mms@allvoices.com (for images).

Here is the event page for the tragic death of Benazir where you will find news stories, blogs, first hand accounts, videos and images about the assassination showing you all the angles of the event, please give us yours.
http://www.allvoices.com/benazir-bhutto-is-dead

A page with any content related to Benazir Bhutto including other parts she was part of. Let us know what your feelings are about her and her work.
http://www.allvoices.com/people/Benazir-Bhutto

(A more general presentation of allvoices is found here: http://www.youtube.com/watch?v=VAM1y_Qb9Do )

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Communities are real, not virtual.
150 150 eriks

The title says it all. To add on to that: Community sites are tools for communities not the other way around. These are probably the biggest misconceptions I face when discussing social media, and community building. The later the paradox in itself as the community is formed by the community not by persons. A community is a collection of individuals, that can be guided by individuals but only with the consent of the community.

You can trigger community by pushing it along but you as a person, company cannot per se build it. Yeah I know it is a pretty bad deal. :-) “Igniting” an unstable community usually creates a really poor community if any, and most likely chaos will appear. This chaos can be pretty unpredictable and the community takes all possible twists and turns.

For instance look at dictatorships, even though they might not be considered as true communities as they are artificially created. What happens when the control over these are lost? Look at what happened to Balkan, the former Soviet Union and other examples throughout the world. The moment the stronghold dictators started to erode the community exploded. However in the vacuum of leadership and any kind of structure (which should not be mistaken for strict hierarchies) the chaos began, bad elements took the opportunity and it is only now when we see something good is happening.

I wrote 2005 a piece based on the blog “The Group is Its Own Worst Enemy” by Clay Shirky. I will take a quote from the blog to exemplify:

“Someone built the [social software] system, they assumed certain user behaviours. The users came on and exhibited different behaviours. And the people running the system discovered to their horror that the technological and social issues could not in fact be decoupled…. As a group commits to its existence as a group, and begins to think that the group is good or important, the chance that they will begin to call for additional structure, in order to defend themselves from themselves, gets very, very high.”

Even for the artificially created communities you will see this. The group accepts the boundaries, it forms from it but however tries to change and push them. (Some very funky, funny yet graspable analogies can be made with the entropy concept in chemistry and physics, but I will leave those out.) The change of the boundaries is the tricky part here. The community is constantly evolving, and is very fluid in its nature. Try to control it and you will most likely create a chain of reactions that you didn’t have the slightest clue could happen.

Maybe the best analogy here is to consider the power of the ocean. You can as a sailor only embrace the power of the ocean. You can sail the ocean but you can never control it. The sea is in command and you can but only just adapt to it. Still you will be able to take out a bearing and after you have accepted the power of the ocean you will be able to navigate over the ocean. Not always is the straight course the best way to go here. :-)

What can we learn from this?
A community site is driven by the community but the actual site is but yet only a way for the community to express itself. For the social media company, the site becomes what the ship is for the sailor/captain. A tool and only a tool. The ship can only be prepared for the ocean. Do not in your wildest imagine try to shape the ocean after the ship you built or the community after the site for that matter.

Remember that communities are built up by the dinner conversations. The disagreements The agreements. The issues. All emotions – happiness, sadness, anger, frustration, apathy. Every emotion out there. This is what the true citizen media should be about. It is the personal accounts. It is the mosaic of personal views. It is the emotional content. It is the view into the life of people, but not in the silly reality shows we see on TV but real life. It is the instant capture of emotions. The capture of the personal views in context is the key. Technology have now made it possible to capture this in real time and organize it. That is what is so cool.

For instance. I got an email as part of an email group by a person. (I will not go into the content of the email as it is not important. Basically it was a personal account of friend disappointed in one of his friends. Also I will not go into whether he should or shouldn’t have sent it as I do not think it is important and not a matter for me comment on.) Nevertheless I was struck by the personal nature of the note as so was I struck by the discussion that followed. The amazing part is that he by that email created a sub-community around that email which spread out throughout the relevant resources online. He for a brief moment of time built a content-based community around that particular topic or an event. The cool thing is that this can be replicated over and over again… I will soon tell you how.

These are the conversations and personal reflections that are completely lost in traditional media which still struggles to adapt to the new distributions channels we have at hand not to mention the mechanisms to cover events around the world. The moment they have bubbled up into the news story they have been filtered by a selected set of eyes (often too influenced by their biasses and backgrounds as so am I) and too often the context is totally lost.

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Our pasts form us…
150 150 eriks

Lately I have been thinking of what forms the personality of a person. I daily meet people and I am constantly amazed by the diversity of peoples minds and their characteristics. I am also amazed how many people I meet who are totally unaware of their personality and how much it influences their behavior in different situations. My oldest brother once told me that the most important thing is to always look into yourself and see what part you played in any event. This is most likely the hardest thing to do as you have to face yourself. Your fears, your shortcomings, but also your talents and greatnesses about you. (I remember a song from a song group from Uppsala, Sweden called ViBaFemBa called Slutstrid (i.e. The Final Battle) that very much tells this story.) Many people do not get this at all and are suck in chasing the answer outside themselves. I understand why, but yet don’t.

What I have grown to realize is that we should always stay honest to who we are, and what we have become. We should always learn from what we face in life but we are who we are.

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